Episode #630 of Six Pixels of Separation is now live and ready for you to listen to.
Some of the most insightful and smart books on branding and marketing strategy have been written by Marty Neumeier. Zag, The Brand Flip, The Brand Gap, The 46 Rules of Genius and countless others. They're small is size, beautiful in design and mindful in content. They are always a pleasure to read and marinate on. For his latest book, Marty wanted to do something different. He wanted to write a book about how brands who can develop and deploy an agile strategy would be the ones that become epic brands. He wrote it as a thriller (not joking), and it's a great read. The book is called Scramble. Marty started as a graphic designer and copywriter in the 1970s. In 1984, when the Macintosh launched, he moved to Silicon Valley to help companies like Apple, Netscape, HP, Adobe, and Google build their brands. In 1996 he started Critique, the first magazine about design thinking. He then launched Neutron, a design think tank focused on brand-building processes that drive organizational change. Marty later merged Neutron with Liquid Agency, where he currently still works. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation #630.
Tags: adobe advertising advertising podcast agile strategy apple brand business business blog business book business conversation business podcast business strategy content copywriter creativity critique magazine ctrl alt delete design design think tank design thinking digital marketing digital marketing blog digital marketing podcast disruption google graphic design graphic designer hp innovation leadership leadership book leadership podcast liquid agency macintosh management management podcast management thinking marketing marketing blog marketing podcast marty neumeier media mitch joel mitchjoel netscape neutron agency non fiction book podcast scramble silicon valley six pixels group six pixels of separation strategy technology the 46 rules of genius the brand flip the brand gap thriller zag
Via Marketing http://www.rssmix.com/
No comments:
Post a Comment